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A solar company without leads is like a solar panel without sunlight—completely useless.
Homeowners and businesses are increasingly interested in solar energy, but if they don’t know your company exists, they won’t buy from you. That’s why lead generation is the foundation of every successful solar business.
But not all leads are created equal. Some solar companies rely on outdated, high-rejection tactics like cold calling and door-knocking, while others build highly profitable, inbound lead systems that attract motivated buyers.
So, where do solar companies get their leads? And more importantly, what’s the best way to generate leads that actually convert into sales? Let’s dive in.
Many solar companies buy leads from third-party providers. These are companies that collect homeowner information and sell it to multiple solar installers.
A homeowner fills out an online form about solar interest.
The lead provider sells this info to multiple solar companies.
Solar companies compete to close the same lead, often facing high rejection rates.
Leads aren’t exclusive you’re competing against 5+ other companies.
Quality is unpredictable many leads aren’t serious buyers.
Expensive with low ROI high cost per lead, low conversion rates.
You don’t own the lead generation process you rely on a middleman.
If you’re a new solar company, purchasing leads might give you short-term volume. But long-term? It’s not sustainable.
That’s why top solar companies are shifting to inbound lead generation, a method that generates high-quality, exclusive leads without cold outreach.
Inbound leads come from people actively searching for solar solutions—not from interrupting them with calls or door knocks.
With inbound marketing, customers come to you through:
Search Engine Optimization (SEO) : Ranking on Google when people search for solar.
Content Marketing : Blogs, videos, and guides that attract organic traffic.
Google My Business (GMB) : Optimized local listings that generate inbound calls.
Customer Referrals & Reviews : Happy customers bring in new business.
This is what we specialize in at The Roofing Marketer—100% inbound lead generation without cold calling or buying leads.
Google is the #1 place homeowners go when researching solar. If your company isn’t ranking on page one, you’re missing out on leads.
A homeowner searches “best solar companies near me.”
Your website appears at the top of Google’s results.
They click on your site, learn about your services, and request a quote.
If your website isn’t generating leads, the problem isn’t SEO itself—it’s how it’s being done. That’s why we provide free website audits to fix weak spots in your strategy.
SEO takes time, so many solar companies use Google Ads to appear instantly in search results.
You target high-intent keywords like "solar installation in [city]."
You send visitors to a high-converting landing page (not just your homepage).
Your ad budget is well-optimized to avoid wasted spending.
The downside is that Google Ads can be expensive. If not managed correctly, you could be spending more than $50+ per click with low conversion rates.
This is why we analyze and optimize marketing systems—to ensure you’re getting real ROI from your ads, not just clicks.
Facebook, Instagram, and TikTok are great for building brand awareness and retargeting potential leads.
Social media works best when combined with SEO and paid search—attracting, educating, and nurturing potential customers.
One of the best lead sources? Happy customers.
We help solar companies automate review collection and set up referral programs that bring in consistent leads.
If your solar company is struggling with lead generation, you may be using ineffective tactics like:
Instead of chasing leads, focus on attracting them with SEO, content marketing, and inbound strategies.
At The Roofing Marketer, we build high-performance lead systems that drive consistent inbound leads without outdated sales tactics.
At The Roofing Marketer, we don’t just get you leads—we audit, optimize, and improve your marketing system to ensure maximum ROI.
Want to generate more inbound solar leads? Let’s start with a free marketing audit to see what’s working and what needs improvement.
Get ready to attract more customers—without chasing them.
Marketing ambassadors of Solar and Roofing Industry. Ready to take your Roofing business to the moon?