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The solar industry is booming, but with growth comes competition. Homeowners and businesses are becoming more interested in clean energy, yet they have endless options. So, how do you make your solar business the first choice?
It’s not just about having great products. You need a marketing strategy that positions your company as the go-to solar provider—without resorting to cold calling, door-knocking, or other outdated sales tactics.
At The Roofing Marketer, we specialize in 100% inbound lead generation for roofing and solar businesses. Instead of chasing potential customers, we help them come to you. Let’s explore the best ways to promote your solar business effectively.
Your website isn’t just a digital brochure—it’s your sales rep that works 24/7. A well-designed, user-friendly website should:
Load quickly and work smoothly on mobile devices
Have clear, compelling calls-to-action (CTAs)
Offer easy-to-find information about your services and financing options
Feature real customer testimonials and case studies
If your website isn’t bringing in leads, it’s time for an audit. We offer website audits to help you identify areas for improvement.
People search for solar solutions every day. If your website doesn’t show up on Google’s first page, you’re missing out.
SEO (Search Engine Optimization) helps you rank higher, making it easier for customers to find you. Focus on:
Local SEO: Optimize your site for "solar installers near me" and location-specific keywords.
Content Marketing: Publish blogs, guides, and FAQs answering common solar questions.
Technical SEO: Ensure fast site speed and mobile-friendliness.
SEO isn’t a one-time effort—it’s ongoing. That’s why we analyze and audit your entire marketing system to keep your business ahead.
Google Ads puts your business in front of homeowners who are actively searching for solar solutions. But running ads without a strategy can waste money. Effective campaigns should:
Target high-intent keywords like "best solar panels in [your city]."
Use clear ad copy that highlights incentives (e.g., tax credits, financing)
Direct users to a high-converting landing page (not just your homepage)
Social media ads help you reach homeowners before they start searching. A good strategy includes:
Video Testimonials: Show real customers and their solar savings.
Educational Content: Explain net metering, ROI, and financing options.
Retargeting: Follow up with visitors who didn’t convert the first time.
If you’ve tried ads but didn’t see results, it’s often because they weren’t optimized. That’s why we provide monthly reports with transparent insights.
Answer questions people have before going solar. Examples:
"How Much Can You Save with Solar in Florida?"
"Solar Tax Credits & Incentives: What Homeowners Need to Know"
"Is Your Roof Ready for Solar Panels?"
Helpful content builds trust and improves SEO, driving organic leads to your site.
People engage more with videos than text. Create:
Short explainer videos on how solar works
Customer success stories
Live Q&A sessions on Facebook or YouTube
Visual content helps potential customers see real results, making them more likely to choose your business.
Homeowners trust online reviews. Encourage happy customers to leave Google reviews by:
Sending a follow-up email with a direct review link
Offering a small incentive (like a discount on future services)
Replying to every review—good or bad
The more positive reviews you have, the more trustworthy your business appears.
Collaborate with:
Roofing companies (many homeowners install solar after replacing their roofs)
Home improvement stores (partner on solar education events)
Real estate agents (help new homeowners go solar)
By integrating solar into broader home improvement projects, you increase referrals and position yourself as an expert.
Not every visitor converts immediately. Use email automation to:
Send educational content on solar benefits
Remind them about tax credits before deadlines
Offer exclusive discounts or financing options
If someone showed interest but didn’t commit, a simple follow-up can reignite their decision. SMS marketing also works well for quick reminders and promotions.
We help roofing and solar businesses set up automated follow-up systems so no lead goes to waste.
Cold calling, door-knocking, and canvassing take time and effort, often with low success rates. Instead, focus on inbound marketing—attracting customers who are already interested.
At The Roofing Marketer, we specialize in:
Inbound lead generation—no cold calls, no door-knocking
Full marketing system audits—identify weak spots in your strategy
Free website & marketing audits—get expert insights before investing more
We provide transparency 24/7, ensuring you know where your marketing dollars go.
Marketing a solar business doesn’t have to be complicated or pushy. By leveraging SEO, online ads, content marketing, local partnerships, and inbound lead generation, you can attract high-quality solar leads without chasing them.
If you’re ready to get more inbound solar leads, reach out to us for a free marketing audit. Let’s make sure your business gets seen by the right customers—without wasting time on outdated sales tactics.
Marketing ambassadors of Solar and Roofing Industry. Ready to take your Roofing business to the moon?