Menu
One is drowning in leads, getting daily calls from homeowners ready to install solar panels. Their team is booked out for months.
The other? Their phones are silent. Their sales team is frustrated, resorting to cold calls and door-knocking—only to face constant rejection.
The first company dominates Google’s search results. When homeowners search for “best solar company near me”, they’re at the top. Their website isn’t just a digital brochure—it’s a lead-generating machine.
The second company? They’re invisible online. And if people can’t find you on Google, you might as well not exist.
So, does SEO work for solar companies? Yes—but only if you do it right. Let’s break it down.
Imagine a homeowner thinking about solar. What’s the first thing they do?
They search on Google.
They’re not looking at billboards. They’re not answering cold calls. They’re searching for answers to questions like:
“How much do solar panels cost in [state]?”
“Is solar worth it in [city]?”
“Best solar installation companies near me”
If your company doesn’t show up in these searches, your competitors win.
That’s why SEO (Search Engine Optimization) is so powerful. It positions you in front of high-intent customers—people already interested in solar, ready to take action.
And unlike paid ads, SEO doesn’t stop working when you stop paying. It compounds over time, bringing in leads month after month.
Let’s be real—no one likes cold calling or door-knocking. It’s frustrating, time-consuming, and often met with slammed doors or ignored calls.
With SEO, potential customers come to you—not the other way around.
They find your website when searching for solar
They read your content, see your reviews, and trust your expertise
They reach out, already warmed up and ready to buy
It’s the difference between chasing customers and attracting them.
At The Roofing Marketer, we specialize in 100% inbound lead generation for solar and roofing businesses—no cold calls, no door-knocking, just high-quality solar leads.
People trust Google’s top results. If your business ranks on page one, it automatically signals authority and reliability.
But ranking isn’t just about keywords. It’s about credibility.
Reviews & Reputation : The more 5-star Google reviews you have, the higher you rank.
Content & Expertise : Google rewards websites that provide valuable, educational content.
Fast, Mobile-Friendly Websites : If your site is slow or outdated, Google won’t rank it.
If your website is buried on page 2 or 3, it’s not because SEO doesn’t work—it’s because your site isn’t optimized properly. That’s why we offer free website audits to pinpoint exactly what’s holding you back.
Google Ads work—but they’re expensive. Once you stop paying, your leads disappear overnight.
SEO, on the other hand, keeps working long after you’ve invested in it.
Most solar companies see significant SEO results within 3-6 months, and the benefits only compound from there.
That’s why we don’t just get you leads—we audit and optimize your entire marketing system to ensure sustainable growth.1
Here’s the truth: SEO works, but only if done right.
Many solar businesses make critical mistakes that keep them from ranking, such as:
If you’ve “tried SEO” and didn’t see results, the strategy was likely wrong—not the method itself.
That’s why we provide free marketing audits to show you exactly what’s working, what’s not, and how to fix it.
If you’re tired of:
Then SEO is your best long-term solution.
At The Roofing Marketer, we don’t just “do SEO”—we audit, refine, and optimize your entire marketing system to ensure maximum results.
Not sure if SEO is right for your solar company? Let’s start with a free audit and find out.
Marketing ambassadors of Solar and Roofing Industry. Ready to take your Roofing business to the moon?